Online Display Advertising For Automotive Dealership Owners

Online display advertising provides a targeted and direct response approach that help to effectively target segment specific audiences and increase brand awareness. According to IAB Internet Advertising Revenue Report, the total Internet advertising revenue for 2009 was $22.7 billion. While online display advertising accounted for 35% or $ 8.0 billion of the total Internet advertising revenue for 2009. The automotive advertisers accounted for 11% or $2.5 billion of total Internet Advertising expenses in 2009. Thus, online display advertising that includes display banner ads, rich media, digital video, and sponsorship links can be effectively used by automotive dealers to target customers based on website context, geographic location, specific demographic information, and user behavior.

Advertisement Is Based On:
Advertisements based on demographic information, website context, and geographic location can help narrow down and pin point specific customer segment.

Website Context
Contextually relevant advertisements can help automotive dealers to better target the potential customers as they are willingly showing interest by viewing specific themed areas. Automotive dealers can effectively target those customers searching for new cars, pre-owned cars etc on Internet by positioning advertisement based on website context. Also, the website viewers are likely to respond positively or pay more attention to such theme related advertisements.

Buyer Geographic Location
Display advertisements based on user location allows automotive dealers to effectively target potential customers in local area, geographic region, or in any specific city. Delivering customized advertisements with proper relevance within a specific region or city generates interest, engages, and attracts potential customers.

Buyer Demographic Information
Display advertisements based on specific demographic information like industry, profession, age group, household income, gender etc can help automotive dealers effectively reach to a specific customer segment. Demographic advertisements informing about various offers, coupons etc given by automotive dealer can appeal to a variety of market segment. Display advertisements based on specific demographic information can help grab attention of key audiences and turn them into potential customers.

Advantages:
Online display advertising allows automotive dealers to reach a wider segment of customers in a limited advertising budget.

Increases Brand Awareness
Effectively employing online display advertising helps to create awareness about the automotive dealer that results in building a brand image in the long run. Positioning creative and relevant advertisements to specific segment help to effectively target potential customers, increase automotive dealer exposure, and increase online traffic leading to higher conversion rate. However, even if the customer does not click on ads, it increases brand awareness about dealer. As display advertising ensures that potential customers get to know about the services and inventory offered by automotive dealers, the next time these customers think of making a purchase, they can prefer and trust these dealers whom they can recall.

Effectively Target Customers
One of the key benefits of online display advertisements is that automotive dealers can effectively target potential customers within their advertisement budget. Display advertisements provide a better coverage and effective targeting of potential customers as they can be based on website context, geographic location of buyer, variety of demographic information, and user behavioral information.

Increases Online Traffic
Effectively positioning relevant and engaging display advertisements to a specific segment of audiences can help drive qualified traffic to the automotive dealer website. Display advertisements in the form of banner ads, pop up ads, and contextual ads catch the attention of potential customers and increase the website traffic. Also, display advertisement increases the brand awareness that generates more traffic to the dealer website and increases the chances of customer making a purchase.

Provides Good ROI
Apart from targeting specific segment of customers, online display advertising increases online traffic and increases the chances of sale thereby provides a good Returns On Investment (ROI). Also, display advertisement effectively targets desired customer segment thereby reducing the ad spend wasted due to unwanted and ineffective impressions thus maximizing the ROI. Display advertisement facilitates tracking of display advertisement campaign by automotive dealers through metrics like clicks and conversions, impressions to better calculate the ROI.

Online display advertisements can have an impact on purchasing decision made by automotive Internet users as they provide better consumer engagement. Thus, display advertisements can be effectively used by automotive dealers to increase their brand awareness, online website traffic, website interaction time, and maximize ROI. Moreover, display advertisements also encourage users to conduct search on Internet that increases the website traffic.

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Automotive and Diagnostic Equipment Financing

Automotive tools are highly specialized in nature. Many a time a particular automotive tool serves only a single purpose. Therefore it is essential to have a set of automotive tools in order to avoid any interruptions in the business. However the automotive tool set is extremely expensive. At times, the cost of the tool is more than the cost of vehicle that needs repair. Sometimes the cost of tool set may be more than the vehicle needs to be repaired. Hence automotive tool financing is becoming essential nowadays.

There are some legitimate financing companies have an expertise in financing automotive tools. You can seek their help by submitting an online application provided by them. They ensure fast approval of the amount required to acquire automotive tool set.

Automotive tools financing is normally available under various options. Automotive Air compressor is one among them which helps in acquiring the equipment which costs thousands of dollars. There are various types of compressors like compact air compressor, piston compressor, single stage compressor, two stage compressor and so on. Due to automotive tool financing it is possible for almost all companies to acquire any of the aforementioned types of air compressors.

Automotive hand tool financing is required to keep ready a well-equipped set of hand tools like wrenches, screwdrivers, clamps, sockets, installer or remover equipments etc. These tools are indispensable for running an automotive repairing business. Acquiring any one of them is affordable to all. But keeping a set of such tools is really expensive and hence the need for automotive hand tool financing is essential.

Welder financing is yet another category of automotive tool financing. A high quality welder is important for the automotive business. There are some precise welders like arc welder, stick welder, TIG welder, and MIG welder and so on. They are essential to apply heat in a given area. The sophisticated nature of the welders raises their price tags and that’s why automotive repair business people go for automotive tool financing to acquire them.

Automotive waste and recycling equipment are required by certain companies for disposing the hazardous wastes in a safer way. In fact many shops find it profitable to recycle the wastes. Therefore such equipments are becoming essential in an automotive repair shops. They are highly expensive and as a result of which automotive tool financing is required to acquire these equipments.

Brake lathe is yet important equipment in any automotive repair shops. They allow you to work on all types of brakes. You may need a combination of brake lathe, heavy duty brake lathe or car brake lathe depending upon the type of your business. However any type of brake lathe is expensive and not possible within the reach of all. Hence brake lathe financing is essential.

The automotive industry has undergone several changes in the past hundred years. Keeping yourself updated of the changes and using the latest equipment can help increase your revenues. Though essential, this equipment is very expensive and so seeking the help of a financing company is required. Some genuine financing companies offer assistance to acquire automotive tools without any frustrating procedures.

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Where to Shop for Automotive Parts and Equipment

A complete range of automotive tools and equipment can be found online. Consumers do have the advantage when shopping on the Internet, as they are not only provided quality merchandise, but merchandise at a discount. Top providers on the Internet will stock a wide range of automotive tools and equipment from recognized brands in the industry. Many consumers are turning to the Internet due to its affordability. Automotive tools and equipment, are expensive, and if you are in search of parts that are hard to find, the Internet is often the best source there is. When you begin to shop and compare the various online sites, you will notice that the greater reputability a company has, the more automotive tools and equipment they will offer. Automotive tools and equipment are necessary at some point in time for every driver that performs repairs on their vehicle. Workshops require automotive equipment that is specific to repairs so that they can safely and efficiently perform the repairs.

What types of automotive tools & equipment will you find online?

Automotive equipment will include all the automotive equipment that is found in the marketplace today such as:

* Tire changers

* Suspension and brake testing systems

* Brake lathes

* Short and mid-rise lifts

* Pit lifts

* Post lifts

* Mobile column lifts

* Auto lift equipment

* Wheel alignment and wheel balancers

* And, more

Other types of automotive equipment and automotive tools that you will find from the online vendors that are used by both the automotive shops and the home mechanics will include:

Lubrication Equipment: Each vehicle on the market has so many moving parts that comprise the operation of the vehicle and each of these moving parts need lubrication. Grease valves, oil meters and oil pumps are just some of the lubrication equipment that you will find online.

Air compressors: Air compressors are used to inflate a tire or tires. They may also be used to operate other pneumatic tools, as it is a source of compressed air. Air compressors come in many different makes and designs such as the electric powered, gas powered or diesel powered.

Other Automotive Tools: Other automotive tools that are used in both the industry and by the at home mechanic are hammers, dollies, screwdrivers, jacks, and monitors. These are specific for automotive repairs and automotive tools that the online vendor should have a variety to offer.

Service and Exhaust Equipment: For the shop or mechanic that is servicing vehicles, the proper service and exhaust equipment is necessary. This equipment includes brake fluid exchangers, booster cables, paint, battery chargers and so on.

When you do find an online store that seems to provide you with exactly what you need, make certain that they are reputable. The online site should have everything in tact on their site from their terms and policies to their customer service. Also, a description of each product that they offer to the consumer should be detailed. Dealing online is one of the greatest advantages to the consumer, and in the auto industry, the advantage is even greater.

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Importance of Online Reviews For Automotive Dealership Sales

Online reviews on automotive dealer’s website are valued features and play a key role in influencing the customer’s automotive buying decision. Online reviews are sought after by customers using Internet at every stage of car buying process, as they offer existing customer experiences on vehicle models, services, policies etc of particular automotive dealers. It is important to include online reviews and testimonials in dealer websites as they help in retaining the existing customers and builds initial trust among potential customers. It helps to increase sales as prospective customers prefer to deal with dealers they can trust.

Positive Impacts:
Online reviews positively impact the dealership sales by increasing the confidence among both existing and potential customers.

Credibility
Potential customers perceive online reviews as authentic, genuine opinions from other customers and feel that they are receiving accurate information. They provide an effective way for dealers to communicate with customers. A good number of positive reviews on dealer website mentioning satisfactory experiences of customers are likely to instill confidence among potential customers. The potential customer can feel more comfortable and satisfied when reading a comprehensive evaluation of the dealer from a large number of customers. Even, the way dealers handle negative reviews by customers by quickly and efficiently resolving problems increases the trustworthiness of the dealers. It is likely that such unhappy customers will revert back to the same dealer.

Included In Consideration Set
The customers usually have a pre-defined set of vehicles that they prefer to buy. The automotive dealers in order to increase their sales needs to persuade the customers to alter their consideration set. The customer generated content like vehicle ratings and reviews, consumer ratings and reviews, dealer ratings and reviews can be effectively used by automotive dealers to alter the consideration set of these automotive internet users. The information given through dealer ratings and reviews can effectively target the new-vehicle buying customer segment. The reviews enhance dealer consideration among customers as both positive and negative reviews increases awareness level of the particular dealer. Also, positive reviews improve the attitude of customers towards dealers. Thus, expanding the consideration set helps to increase automotive dealership sales.

Reassurance
The online reviews and testimonials at automotive dealer website provide reassurance to the new customers that the dealer stands for professionalism, quality, credibility, and security. Reviews by previous customers reassure the potential customers that it is safe to deal with this dealer and there is commitment to customer’s privacy. Providing reviews on dealership website also increases conversion rates as it increases trust and confidence among first time visitors. Thus, existing and new customers will confide upon the dealership that helps to increase sales.

Negative Impacts If Not Monitored:
The negative online reviews can have impact on the attitude of customers towards automotive dealers.

Left Out From Consideration Set
Online reviews influence the purchasing decisions of automotive internet users. Also, they are checked while researching for a particular car on the Internet. Thus, ignoring or not monitoring the online reviews means failing to effectively target the large segment of automotive internet users and getting left out from user’s consideration. Poor online reviews and testimonials can fail to persuade, build confidence and trust among first time visitors and lose out on important prospective customers.

Needs More Time To Convince The Buyer
Online reviews and testimonials indicate the satisfaction of other customers due to better services and quality offered by dealer. Potential customers reading improperly monitored reviews are likely to view the dealer as less reliable and not trustable. Thus, the dealers may have to put in more efforts and time to convince the customers.

As online reviews are like online conversations between customers, automotive dealers need to actively get involved in them that can result in sales growth. The automotive dealers can leverage online reviews and testimonials by existing customers to generate new customers by efficiently targeting them at each step of car buying process.

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Enjoying a Career in Automotive Customer Service

If you enjoy working with the public, and if you love cars, you may want to take the time to learn more about the Advanced Automotive Service Advisor diploma programs offered by many automotive schools. Designed to prepare students for the front lines of the automotive industry- interacting with customers on a daily basis- the programs contain both theoretical and practical components to ensure that graduates are prepared to excel in the automotive market, either as Service Advisors, or as Parts Consultants. Specific skills taught to students include:

Time management
Automotive systems
Effective communication skills
How to resolve customer conflicts
Management of invoices, inventory, and warranties
Customer service and customer care
Basic operations of a dealership

Diplomas for Advanced Automotive Service Advisor programs always place a strong emphasis on learning software systems in computer labs. Competent software skills are key in any profession, and the ever-changing automotive industry is no exception. Often, a student will spend up to 50% of their time learning the systems which are the backbone of today’s car dealerships. Examples of software systems which are taught to Service Advisor and Parts Consultant students are:

The Reynolds & Reynolds® dealership system
Automotive Business Management Systems (ABMS)
The Snap-On Shop Key estimating tool
The International Parts Corporation (IPC) parts catalogue system

No Advanced Automotive Service Advisor diploma program would be complete without hands on study. Typically, students begin learning the basics of customer service in a simulated parts and service counter with multi-faceted role-playing. Students are exposed to typical customer interaction scenarios in order to develop their skills and increase their comfort level with public interaction. Constant feedback is provided by teachers to ensure that students learn how to adapt to the dynamic service department of a car dealership. Next, students take part in a mutli-week on-site internship where they are placed in an actual dealership. This phase of a student’s learning is critical, as they gain invaluable experience, make contacts, and learn what life as a Service Advisor or Parts Consultant is really like. Many students appreciate this real-world experience, and consider it an integral part of their education.

Throughout their program, students are encouraged to interact with their teachers, all of whom will have solid practical experience as well as sound theoretical knowledge. In the end, an Advanced Automotive Service Advisor diploma student can expect to graduate with the kind of training needed to be successful in today’s automotive market.

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Automotive Equipment and Tools For The Automotive Industry

The automotive equipment industry deals with the production of every kind of tool and machinery that is needed for the manufacture, maintenance and repair of vehicles including cars and car parts. As such, the industry produces several different varieties of equipment starting from basic hand tools to more complex machinery.

Different Kinds of Automotive Equipment

Automotive workshops and garages will be unable to function without automotive equipment. Shop furniture, lifts, exhaust hoses, air compressors, lubrication equipment, electric and light reels, jacks, vehicle servicing equipment, fluid storage tanks and trans-air piping are some of the many different types of automotive equipment that are used by automotive manufacturing and automotive repair businesses.

Common Types Of Automotive Equipment

* Hand Tools: Automotive repair shops use several different types of hand tools for their repair and maintenance projects. Some of the commonest items include ratchet sets and wrench sets, crowbars (also known as pry bars), socket sets, screwdrivers, star and clutch-head drivers, hammers, pliers and wire cutters, electric drills, hacksaws and torque wrenches.

* Pneumatic Tools: Most automotive workshops now use pneumatic tools as an alternative to electricity powered motors because the latter is more prone to fire hazards. Such tools are powered by compressed air and are high powered versions of the more traditional hand tools. Common examples of pneumatic automotive equipment include air compressors that can be used to power a variety of tools including hammers, drills, ratchets and spraying tools.

* Availability of pneumatic equipment makes it easier for mechanics and technicians to undertake repair and maintenance work because they are powerful and easy to use. For example, a set of pneumatic shears can cut through sheet metal at a faster rate and leave behind a smoother edge when compared to traditional tin snips. Similarly, air hammers outfitted with chisel or punch bits have multiple uses. They can they be used for straightening dents. The chisel feature can be used to break rusted parts loose and the punch bits can be used to remove old rivets and bolts that are too difficult to take out by hand.

* Lifts: several different kinds of lifting equipment are used to lift and secure cars so that mechanics and repair persons can easily work under the vehicle. These lifting tools include both low-tech tools such as basic floor jacks, car ramps and jack stands as well as hydraulic lifts and floor jacks for better efficiency and performance.

* Vehicle Exhaust Removal Systems: vehicle exhaust removal systems are used to capture and remove harmful exhaust fumes to insure optimal air quality in automotive maintenance and repair facilities. These are mandatory equipment as per OSHA Standards in order to limit exposure to harmful vehicular emissions. Common vehicle exhaust removal systems include hose drops as well as reels.

* Lubrication Systems: Automotive lubrication systems include several different types of oil meters, ATF meters, gear lube meters, dispense valves and grease dispenses valves.

The Automotive equipment business is a very large and competitive business. Automotive repair businesses must buy equipment from reputable dealers for the best deals and performance levels.

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Training for Automotive Service Technician Careers

Accredited vocational and technical schools and colleges are available to provide a quality education for those looking to pursue careers as automotive service technicians. Training can allow students to gain the skills they need to start their desired career in the automotive field. Career training possibilities can include earning a certificate or associate level degree. Students should look into various programs in order to find the one that fits their individual goals.

There are a number of things to know about obtaining a career in this area of the field.

Automotive service technicians are trained to maintain, repair, and inspect various automotives.
Students can learn to work with trucks and cars that are powered by gasoline, ethanol, electricity, and more.
Work can involve using electronic diagnostics, compression gages, digital manuals, and a variety of other tools including hand held.
Training for a career as an automotive service technician can be done at several levels including the certificate and associate degree level.

By gaining knowledge in what these professionals do and what it takes to pursue a career, students can start on the right path.

Training for a career requires a lot of hard work and dedication from each student. Students who wish to enter into the workforce prepared to succeed can do so by completing various levels of study.

Certificates can allow students to pursue their desired career by completing six months to one year of study. Certificate level training programs give students the opportunity to specialize in a specific area of the field.
Associate level degree programs typically require students to complete two years of accredited study. Vocational schools allow students to complete coursework while working in the field.
Students can complete continuing education courses in specialized areas in order to enhance a skill or learn new technology or techniques.

By gaining an accredited education at these various levels students will receive the knowledge and skills needed to have a successful career.

Coursework will vary by the level of education desired and the specific program chosen for enrollment. There are a number of areas to be covered when gaining an automotive service technician education.

A course in automotive repair prepares students to work with a number of automotive to inspect, test, and repair various problems.
A computers course teaches students how to use various computer programs for diagnosing automotive problems, and how to work with a number of automotive computerized systems.
Electronics courses can train students to work with electronic components and diagnostic equipment that control the braking, steering, and transmission in automotives.

By receiving an education in these specific areas students will be prepared to enter into their desired career.

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Automotive and Diagnostic Equipment Financing

Today, the mechanical industry relies mostly on sophisticated automotive and diagnostic equipments. Alignment machines, computer diagnostic stations etc are indispensable in repairing machines. Since these repair facilities are high-priced, automotive and diagnostic equipment financing has assumed greater importance today. Those seeking automotive and diagnostic equipments with reliable financing companies which provide equipments at great terms can certainly do a lot good to their business.

Automotive equipments are of a specialized nature and at times facilitate only a single repair. Therefore it is essential to keep a set of such equipments in order to provide the repairing service without any interruption. At times, the automotive equipment set may be costlier than a vehicle. This is the reason for why people are going for automotive equipment financing.

There are several categories of automotive and diagnostic equipment financing which include air compressor financing, welder financing, automotive hand tool financing, brake lathe financing and so on. You can apply for any loan by submitting a loan application to the financing company. One can avail online application forms for getting automotive and diagnostic equipment financing, courtesy the internet.

Diagnostic equipments are much sophisticated owing to which modern automobiles rely mainly on them. The computer diagnostic systems help in many repair functions and also help in communicating with specific automotive diagnostic equipment. There are various diagnostic equipments available, which are highly useful in acquiring a complete report of the vehicle which also includes the areas that need repair. The diagnostic equipments due to their sophisticated nature are high-priced. Again constant changes in computer technology also call for upgradation in automatic diagnostic equipment. Therefore automotive and diagnostic equipment financing can be acquired from any reliable financing company that does call for long procedures. The financing company should also be ready to clear the loan to the qualified automotive companies without any problems.

There are various types of loans available for automotive and diagnostic equipment. For instance, Dynamometer financing helps you to buy a dynamometer that is used to measure the rotational speed and torque of the engine. This machine is very expensive and so if you wish to own such equipment, you need to go for financing.

Before going for automotive and diagnostic equipment financing, you should pursue a research on the financing companies that have branches near your locality. Ensure that the company has been in existence for at least a decade. Also verify the interest rates and mode of payment. You need to confirm whether you can get the loan without waiting for so many days.

There are some reliable financing companies that provide various types of loans for getting automotive and diagnostic equipment. Such companies have simple application procedures and they provide fast approval of loan. Therefore you can buy the equipments at any time you need. This is of course vital for smooth running of your company.

You can simply fill the online application form provided by the financing company and can get fast approval provided the information is true. Therefore it is possible for any company to buy the expensive automotive and diagnostic equipment today.

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Advantages of Doing Email Marketing For Automotive Dealers

Email Marketing helps automotive dealers to enhance relationship with existing customer base and to acquire new customers. It enables automotive dealers to target specific group of customers to share information timely and affordably. Adopting E-mail marketing strategy enables automotive dealers to directly contact their potential customers, promote business, and stay ahead of competitors. Unlike many traditional marketing methods, E-mail marketing is quick, convenient, and a trackable form of communication.

Efficient and Effective Communication Way
Apart from directly getting in touch with large database of existing customers, Email Marketing helps automotive dealers to grow new business opportunities. It is ‘push’ based marketing method enabling dealers to reach a substantial set of customers in shorter delivery time. A well designed customized content in email in Text or HTML format gives a personal touch that is sure to cast a good impression on the new and existing customers. Automotive dealers can also directly receive valuable feedback from the customers through emails. A targeted email can helps to know specific requirements of customers. Sending questionnaires through emails can help gain valuable information from customers.

Remains In Touch With Customers On A Regular Basis
Maintaining relations with existing customer base is important for any automotive dealer. Email marketing is convenient and easy way to get in touch with customers and keep them informed about various schemes, services, products, and events etc that are launched by automotive dealer. Staying in touch with customers through emails helps to build long-term relationships and increase the repetitive customers. Existing customer can also refer the dealer to their friends, relatives, and known persons thereby gaining the new customers. As e-mail marketing is easy, reliable, and quick way to reach large customer base, the automotive dealers can remain in contact with the customers on a regular basis. Keeping in contact with customers can put the dealers ahead of their competitors.

Grows Loyalty within Existing Customer Database
Maintaining regular contact with customers can increase their loyalty to automotive dealer’s business. Sending newsletters, latest updates of dealer’s activities, developments in automobile sector, offers, launch of new models of cars etc through emails can help to improve customer’s loyalty towards the dealer. Emails can be sent to existing customers on their birthdays, anniversaries, and festivals, and also informing about new schemes launched in recent past. This can make the customer feel special for being associated with dealer and increases the loyalty in return. It helps to persuade customers, by reminding the particular automotive dealer on his next any automobile purchase.

Cost Effective
Email Marketing is a useful way to communicate online and reach customers because of its cost-effectiveness. Dealers need to spend relatively low to send emails to their customers compared to other forms of communication media. Employing email-marketing technique can provide good return on investment (ROI). Also, email-marketing enables to track what customers are reading in the emails. The dealers can analyze the effectiveness of email marketing strategy being used for whether it works out or not.

Email marketing is an effective online marketing tool for automotive business to reach a large existing customer base, to include new customers and drive sales. Automotive dealers can leverage email marketing to grow business from the existing customer base and to acquire new customers as well.

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Get Under the Hood of an Automotive Technology Career

For those of you who are tired of getting your auto fix by continuously customizing and modifying your own car, or gluing yourselves to TV shows like “American Choppers” or “Pimp my Ride”, there are ways to expand — automotive technology could be a lucrative career instead of just a way of letting the day speed by on the couch.

Automotive technology schools provide students with the possibility of blending their technical and creative passions together. Your interest in design, form, color, and presentation can be satisfied along with your desire to problem solve, tinker, experiment, and work with ever-evolving technology and science.

According to the National Automotive Technicians Education Foundation, professional automotive technicians can earn $60,000 or more per year with the appropriate training — and with good reason. According to the Bureau of Labor Statistics, pros in the field are in demand, with over 800,000 automotive technicians employed as of 2004. As the number of multi-car families continues to increase, job opportunities for automotive technicians are expected to grow as well.

An automotive technician career isn’t the same as it was 10 years ago, and as a result automotive technology schools have had to update their curriculum accordingly. With global positioning systems, Internet access, and alternate-fuel systems among the many increasingly common technological advancements found in cars, students at automotive technology schools cannot complete their training without knowledge in these fields. In fact, according to the College Board, more automotive technology schools are now even offering courses in stress management and customer service.

Not that automotive technology should be a stressful job — to the contrary, a successful automotive technician is one who is passionate about his or her career. But let’s face it, cars are a big part of the way we live and keeping them on the road is no small task. According to the Center for Automotive Research, by the year 2000, there were about 217 million vehicles on the road in the U.S., traveling 2.5 trillion miles, and consuming 160 billion gallons of gasoline. So sure, the job can get a little stressful at times — which is why an automotive technology career relies on education during crunch time.

Once you’ve received your training from an automotive technology school, certification is the only thing standing between you and your career. Voluntary certification by ASE is the standard credential in the automotive industry. Your certification will be in a specialty field of your choice, of which there are eight. These include electrical systems, engine repair, brake systems, suspension and steering, and heating and air-conditioning. Master automobile technicians are certified in all eight areas .

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